Implementing Distributed Intellectual Property Rights
The Distributed Intellectual Property Rights environment
described here is a sophisticated content identification system
which also grants minimum
copying rights to digital objects within the system. As I have
demonstrated above, granting of these copy rights will, overall,
benefit the creator by providing more sales and a wider distribution
of identified content. At the same time it eliminates all the problems
of trying to define a digital manifestation of a product and the
almost impossible task of tracking objects as they flow through
the digital environment leaving footprint copies as they go. It
also avoids some of the proposed, technically expensive and complex,
'big brother' systems where the rights holder continuously controls
and authorises file copying no mater where the user is located.
Current Copyright gives exclusive rights to the creator to use
or authorize others to use their works. This includes rights to
prohibit or authorize copying, broadcasting, performances, translations,
and adaptations. The Distributed Intellectual Property Rights system
does not change this area of copyright law. When the creator releases
their work into the DIPR environment they authorize the unrestricted
copying of that identified digital product on behalf of that identified
user. Note that the PRD
becomes part of the product and the PRD plus product
becomes a new unique manifestation of the product. As just copying
digital products for their own sake, with no other rights granted,
serves no practical purpose I propose that issuing the PRD identified
product might also grant the licensee some basic
rights to personal use of the product, such as; read the e-book,
listen to the music, watch the film, read the play (but not perform
it in public), follow the instructions to make something for their
own use (not for profit), or use the software on a non-commercial
basis. In this situation the following conditions might apply:
Unrestricted copying, distribution, and individual
use of the product while it remains in the Distributed Intellectual
Property Rights environment but that is all. The following are some
of the limitations that apply:
- Modifying the intellectual product or its
PRD is not allowed in any way.
- The product is not allowed to be separated
from the PRD.
- The product, which includes the PRD, can
not be traded in any form. This, I believe, would be a departure
from current copyright law where copyrighted work can be sold-on
or lent. This 'first-sale' article was enacted to promote the
dissemination of information. In this digital age there are not
the same problems of distributing information as there were 200
years ago.
- The content, including PRD, is not allowed
to be broadcast or used for any commercial purpose.
- The digital product can be converted form
one digital medium to another providing both mediums support the
PRD structure and the intellectual content and its PRD are not
modified in the process.
(Obviously the creator/rights owner can authorize any of the
above or other activities but these would be negotiated separately
to the rights granted in the DIPR
environment. This is where ECMSs
would come into their own and provide efficient, automated, access
to a full range of rights.)
Legal treaties should be updated with new norms
to protect artists, distributors, and users who use the new system
and implement penalties for the removal of or tampering with PRD
fields. Note, again, the change in legal priorities when it concerns
digital products under the DIPRs system:
- It should not be illegal for an individual to
copy the product but it should be illegal to modify the product
or the Property Rights Descriptor without the creators permission.
(Article 12 of the WCT already covers the removal or altering
of electronic rights management information).
- It should also be illegal to sell a product,
or charge for any services related to that product, unless you
are the creator, their agent, or legal rights owner.
Also the 'rights' and 'licence offices' would
need some legal protection against fraudulent use or attack:
- Rights Offices would have a legal responsibility to register only
products which have a legal owner and record only the valid licence
ID's they are given during a transaction.
- Licence Offices would be required to only licence products to
their own registered users and record only the valid product and
rights information which is given to them during a rights transaction.
Licence Offices would not subsequently be allowed to change the
owner of individual products.
- Both offices would be required to hold personal and commercial
information in confidence.
Security avoid cheats cheating other users.
Security of PRD
fields:
- Removal of PRD
from product This would result in an illegal product if
it was previously part of DIPR
system but, of course, there will then still be the problem of
identifying the product with no product ID. I believe there are
already organisations working in this area so there may be ways
of tackling this in the future. As it becomes the norm to always
have a PRD combined with a product it will become easier to track
illegally modified products. A prerequisite for this situation
is that creators giving away free copies of a product should be
encouraged to use the DIPR system and, in fact, an established
DIPR system would provide incentives for registering a product,
even a free one.
- Change of part of PRD Either of the
main fields of the PRD could have been removed, modified or corrupted.
It would be easily established as a corrupted or illegal product
by checking with the Rights or Licence offices and there would
be the possibility of finding a legal version from the remaining
PRD.
There is a well established legal tradition of protecting patented
and copyrighted materials throughout the world and WIPO
has been rapidly extending these rights to cover digital information
in various forms through new international treaties. It would make
sense that WIPO should establish
a negotiated set of treaties for a Distributed Intellectual Property
Rights system with all its new priorities.
The PRD identifiers, especially the Rights Office
identifier, would also play an important role in directing the public
to product metadata and the source of additional rights and, again,
this is where the link to a sophisticated Copyright Management Systems
( CMS ) will be so important.
No transfer of owners of DIPR licensed products
will be allowed. If the rights owner agrees to a change of ownership
of a product a new PRD should be issued in the name of the new user.
If a user wishes to change the 'Office' which holds their list of
licensed products the new Licence Office is bound to register the
same owner and owner details.
There are built in incentives to use the DIPR
system over unidentified digital files which include; reduced number
of viruses transmitted with legally obtained versions, and a route
to obtain replacement or updated versions of the product. There
is also scope to add environmental pressure which will make legal
products with PRD's more successful and therefore more attractive.
Some systems for producing this change is discussed in the following
section on Business Models.
Normally there is a time limit placed on intellectual
property rights but I believe the PRD identification should
stay with the product indefinitely, either as the original existing
PRD, or maybe a better solution would be to have a Rights Office
available to issue free PRD's to products with lapsed copy right
status.
The products or information in the Distributed
Intellectual Property Rights system has no need of encryption (encryption
would even be counter productive) but any transfer of quantitive
or descriptive data between two parties should defiantly be protected.
Data which represents money, an identifying signature, exchange
of IDs for issuing a PRD,
consumption of a physical resource, etc, should be protected against
errors or fraud. I see the development of secure digital payment
systems to be essential for the expansion of the distribution of
digital products and these systems should allow for small
payments which are not handicapped by a fixed minimum transaction
charge or proportionally large commission charge. The potential
for owners/creators to earn many small payments (micropayments)
for many products is part of the principle behind the distributed
trading environment.
The necessity to establish a large set of new
protocols will require a major effort but these are no more complicated
than any of those already in place on the Internet today and certainly
no more complicated than some of the secure digital environments
being proposed today. The following development, testing, and implementation
of software programs to make the system work will also require considerable
effort but the same effort, or more, will be required for any Electronic
Copyright Management System (ECMS)
and the DIPR system would form the basis for all the more extensive
CMS's.
A large public awareness campaign will be required to establish
in people's minds the legal and social rights of artists to be paid
for their creativity and work.
There are many other technical issues which would also have to
be considered in order to implement this system. These include;
increased storage and processing for all the new product licences,
an increased number of reliable servers with the capacity to store
large quantities of rights information, and the eventuality of updating
all file structures to include PRD fields.
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