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Distributed Intellectual Property Rights is a
system for identifying copyrights of intellectual properties in
today’s electronic environments where intangible digital products
can be copied and distributed at high speed with no perceptible
loss of quality. Employing a distributed structure, Distributed
Intellectual Property Rights is ideally suited to the Internet and
could form the basis of sophisticated Copyright Management Systems
(CMSs) of the future. It also protects the free
distribution of information and guards the privacy of the creators
and users of this information.
I will first discuss the shortcomings of today's
distribution, tracking, and copyright systems, exemplified by the
mass copying of music files in MP3 format, and then describe how
a digital trading environment is created by establishing a system
of ‘rights offices’ on the Internet. The advantages of this new
system will be analysed in an empirical fashion and then submitted
to a theoretical analysis using evolutionary theory of replicating
units.
Finally I will discuss the issues involved in
implementing such a wide ranging system, how it changes current
thinking on copyright in a digital environment, and how this system
can form the basis of Electronic Copyright Management Systems of
the future.
This document covers the following topics:
Distributed Intellectual
Property Rights 1
Background to electronic
product exchange today 1
The philosophy of Distributed
Intellectual Property Rights 3
Advantages of Distributed
Intellectual Property Rights 7
Theoretical analysis
of Distributed Intellectual Property Rights 8
Implementing Distributed
Intellectual Property Rights 14
DIPR Business models 17
Conclusions from Distributed
Intellectual Property Rights discussion 18
Glossary, Biography,
and References 19
Background to electronic
product exchange today
The reason for the proliferation of downloaded
MP3 music files is that it is easier to obtain music that way than to obtain a
legal digital or physical copy and the process is so transparent
that it gives little cause for reflection on ethical issues.
Many smaller software products (shareware) are
distributed using the honour system where satisfied customers are
expected to pay. Often a stripped down or older version of a piece
of software will be distributed in the hope that the customer will
later buy the full version.
Most current efforts to record ‘rights of use’
of a digital product (to date mainly
software) requires the purchaser to register with the producer or
distributor of the product. Many people resist this procedure because
they worry about giving away personal information which may then
be misused. At the same time there is no automatic means for a user
to demonstrate their right to use a product.
Attempts to limit copying of products by adding hardware keys
to playback machines or the distribution media can be indiscriminate
and infringe the rights of individuals using legal information.
Taxing storage medium also indiscriminately penalises individuals
who are making copies of their own work or extra copies of products
over which they have rights of use.
In the future all information that can be stored
and transferred in a digital form will suffer from the problems
listed above.
There are few standards for adding descriptions
or product identifiers to musical products and only a few proprietary
Electronic Copyright Management Systems ECMSs for registering rights to these products. Standards across
the entire spectrum of digital products (music, software, text,
video,…) are non-existent, although there are serious attempts to
establish global identification and CMS's such
as the Digital Object Identifier (DOI) initiative.
The World Intellectual Property Organization (WIPO)
calls for the development of an Electronic Copyright Management
System (ECMS) but at the same time recognises the problems of privacy
and getting the market to embrace such a system (WIPO - Digital
Technology - Issues of enforcement - Para. 96)
Once the key is made public to some users there is little to stop
an unauthorised person from obtaining the key, decrypting the file,
and then distributing the information in an unencrypted format.
(Encryption works its best when you want no one to see the information
and the key is kept secret.)
The objectives of the Distributed Intellectual Property Rights
system are listed below:
- Recognise that it takes work to formulate and present a new idea
or intellectual product and that the creator of that product has
rights over their creation: the right to have it identified as
their work, the right to trade in it with others.
- Help users to identify the product and its creator and the user’s
obligation to reward the creator for using the product.
- Protect the free flow of information.
- Use technology to make the legal route for obtaining the product
easier than the illegal route!
- Protect the rights and privacy of all parties: creators, artists,
producers, distributors, and users.
- Allow the new system to evolve from the today’s practices and
standards in such a way that it can accommodate all current digital
products as well as new formats. If possible the new system should
include existing product identification systems and enhance or
extend current Electronic Copyright Management Systems.
- Use the open standards and interconnectivity of cyberspace to
maximum advantage.
When a user purchases rights to use an intellectual work that is
distributed in physical form, such as a book or record, a contract
is made between the rights owner and the user. The exchange of this
physical product for a recompense
completes the contract. Normally, one of the terms of this contract
is that the user has personal use of that one physical copy only
and may not reproduce it in any form. In an ideal world the creator
should benefit in some way if the physical product is sold on or
lent to another but this is not the case under the 'first sale'
rule in copyright law.
A digital product distributed in electronic form has
no permanent physical package and therefore the physical exchange
described above is impossible. Trying to bind the user to only one
digital copy is futile and even meaningless as this product moves
around a computer system from permanent storage to active memory,
to cached memory, to display memory, and to various backup storage
systems. As products get moved across the Internet the situation
becomes even less controllable
The solution
Form the contract between creator/owner and user
by the exchange of unique identifications and make these identifications
part of the digital product. After this exchange has been completed,
allow unlimited copies in the name of this user, providing that
the identifications and the product remain unmodified and intact.
Give all digital products a Property
Rights Descriptor (PRD) and add a system of 'administrative
offices' to the Internet structure whose function is to record licensed
use of these products.
The following diagram outlines the distribution
of digital products over the Internet today:
The desired distribution pattern is that digital
products move directly from the product owner or via their distributor
to the users while payments flow back to reward the creator. The
secondary distribution of products between users and the flow of
personal user information back to the product owners is less desirable.
This next diagram shows product distribution in
the Distributed Intellectual Property Rights environment with its
system of administrative offices:
The fundamental structure of this new system is that there will
be two types of administrative office, the rights office and the
licence office, and there can be any number of each type of office.
This office structure helps limit the amount of personal information
which flows back to the product owners and ensures that most of
the products will be identified with a Property
Rights Descriptor (PRD) as I will explain later.
Rights
Office:
The rights office would act for the artist, creator,
or legal owner of the product rights. It would contain details about
the product and the owner and a copy of
the product. The recorded details should be sufficient to uniquely
identify the product and the owner and, possibly, subject to relevant
international treaties, could be the official rights record. It
is possible that a unique Product Identification code could also
be used or applied but this is not essential for effective operation
of the DIPR system.
The second function of the rights office is to
accept licence requests and permanently record licence office identification
and the licence office local identifier against this product.
A third function would be to confirm the valid
licence from then on - when, for whatever reason, the legal owner
of the licence needs to confirm ownership. A valid licence would
consist of a complete matching PRD and a signature
check of the intellectual product itself.
In this way the rights office would hold no details of the license
holder but only a reference to unique licence identification.
The rights office functions could be performed
as part of a more extensive Electronic Copyright Management System
(ECMS) that would handle all additional licensing
requests.
Licence
Office:
The licence office acts solely for the user of
the product. It records details of the users registered with it
and allocates a unique licence identification when a user obtains
the rights to use a product. It will send this licence code to the
rights office at this time and, in exchange, will receive and store
the associated rights office identification. It might also receive
the product identification, if one exists, and might eventually
provide a complete rights database for the user and therefore would
also receive further rights information.
As with the rights office it would confirm this
registration upon request so that the user can establish ownership.
As far as I know there is no equivalent of an
ECMS that acts uniquely for the user as in
this licence office structure. This could promote a whole new development
of user rights management systems which record supplementary rights
purchased by users in addition to the basic rights obtained in the
Distributed Intellectual Property Rights environment.
The unique identifications for the Rights and
Licences offices would be in the from of a Persistent Uniform Resource
Identifier and the Handle System appears
to be the ideal global structure for them.
A rights protocol, to be defined and implemented,
will allow the administrative offices to exchange the rights identification
and licence identification which will complete the transfer and
logging of user’s copying rights. Both offices would keep a transaction
record including the date and time of the exchange which would provide
an audit trail. The user will receive the product
with a Property Rights Descriptor
(PRD) field which contains both the rights and licence identifications.
The rights granted when the PRD is issued will allow unlimited
copying of the product throughout the Internet and on the licensed
user’s computer systems. As just copying the file serves no great
purpose I foresee that issuing the PRD identified product to a user
will also include the granting of basic personal use rights to that product for the licensed
user. For example, when users receive a MP3 music file with a PRD
licensed to them they will be allowed to play that music as if they
were playing a CD or record they had purchased.
There will be numerous rights and licence offices. Creators and
distributors will be able to choose which rights office will protect
their products or even set up their own rights offices. Users, likewise,
can choose a licence office to record the transfer of product usage
licence.
The duplication of the basic licensing and product information
in the rights and licence offices will provide redundancy in the
case of one of the offices' databases being lost. The lost database
would become truly virtual but, in theory, could be recreated over
time.
This description concerns only the basic copyright licence transfer
in the DIPR system and takes no account of the distribution of the
product itself and the transfer of payments. It is feasible that
one organisation could deal with many aspects of the transfer -
say, promotion and sale of the product, distribution, Rights Office
functions and additional licensing through an ECMS.
Structure of
the Property Rights Descriptor (PRD)
The Property Rights Descriptor (PRD) is the unique
identification which is attached to every product issued in the
DIPR system. It consists of, at a minimum, two unique persistent
identifiers; One issued by the Rights Office and the other by the
License Office. It would have the following form:
<PRD>::= <Rights ID> “,” <License
ID>
Advantages of Distributed
Intellectual Property Rights
Under the Distributed Intellectual Property Rights
system each manifestation of a product is fully identified both
up the chain of creativity to the original artist and down the chain
to the final individual user of the product.
Note the improvement over most other Copyright
Management Systems (CMS’s) and product identification
systems; here personal and private information is protected for
all users because all parties have their own distributed independent
registration databases.
- Artists have rights registered.
- Users have registered rights that grant minimum
copying rights and basic use of
digital products and a route to restore lost products.
- Producers and distributors can also register their rights to use/distribute
products and have an improved commercial structure in cyberspace
that will offer new business opportunities (Pay as you use systems,
advertising and promotion).
At one level the two 'offices', rights and licence,
create a virtual market place that mirror's a traditional market
where there is a seller and a buyer trading goods. This idea is
analysed and extended in the section below: Theoretical approach to Distributed Intellectual
Property Rights.
As its name implies, Distributed Intellectual
Property Rights is a distributed system, not a hierarchy, and this
closely follows the distributed structure of the Internet. Using
peer-to-peer protocols, Distributed Intellectual Property Rights
should be an open system and the protocols, even the software, should
be freely available. DIPR will be one, non proprietary, system for
all digital information; music, texts, books, images, movies, streamed
information, ….. Users and producers adhere to one set of protocols
just as all the users of the Internet benefit from common transmission
protocols.
The Distributed Intellectual Property Rights system
will improved confidence for all parties in the use of the Internet
for electronic commerce of all kinds and therefore increase use
of the Internet for distributing products.
Theoretical analysis of Distributed Intellectual Property Rights
In this section I analyse the proposed Distributed
Intellectual Property Rights system from an evolutionary point
of view and consider all items of information and products as replicators
or memes. I look at each individual piece
of information as a replicator who's sole aim is to reproduce or
be copied and its adaptation to its environment is the only thing
which affects its success.
I will also propose that we consider the whole
environment of human interaction throughout cyberspace and analyse
this interaction in terms of an Evolutionarily Stable Strategy (ESS).
Finally I consider how this new environment can
influence different digital replicators and how the combination
of the two could interact for the benefit of all.
Digital
replicators
In general I define replicators as information, ideas, or an item
of intellectual property that can be copied or can be considered
to reproduce. Digital replicators are the same ideas or information
but produced in a digital form that can be distributed over the
Internet or some other medium. I only make the distinction because
this paper discusses issues centred on the digital manifestation
of replicators. Examples are well known: CDs DVDs, MP3 files, text
files, software.
Although centred on the Internet I extend the idea of the digital
environment to include digital products however they are distributed,
this includes such items as CDs and DVDs. Human information producers
and users are also considered to be part of this extended environment
Richard Dawkins has established three properties
that can be used to define a replicator: Fecundity, Copying/Reproduction-Fidelity,
and Longevity. A replicator that is successful in all three of these
areas will be a very successful replicator and will spread far and
wide. Conversely, a replicator that has weak properties will be
a poor replicator.
For this analysis I use these three properties as coefficients
in an equation that predicts a replicators success at reproducing
and therefore its success at spreading throughout the environment.
Replicator success quotient = Fecundity
* Fidelity * Longevity
Each coefficient is given a value of zero to one
based on the replicators performance in that area and the result
will predict the replicators success. (Zero will mean total failure
through to one predicting great success).
For example a replicator that always copies itself with so many
errors that it is unrecognisable will have a fidelity score near
zero and will not get far as a replicator. Equally, a replicator
locked in a file with an unknown key will have near zero fecundity
and will not spread.
For the Digital replicators mentioned above and
a few others for comparison I have estimated values for the three
coefficients and produced the table below.
|
Medium vs replicator coefficient
|
Fecundity
|
Fidelity
|
Longevity
|
Replicator value
|
|
Vinyl record
|
0.5
|
0.7
|
0.4
|
0.14
|
|
Cassette tape
|
0.9
|
0.7
|
0.3
|
0.189
|
|
CD
|
0.45
|
0.95
|
0.9
|
0.385
|
|
MP3 file
|
0.95
|
0.9
|
0.8
|
0.684
|
|
Music + SDMI
|
0.5
|
0.95
|
0.9
|
0.428
|
|
MP3 file + new PRD
|
0.7
|
0.95
|
0.95
|
0.632
|
The coefficient values are somewhat arbitrary
but I believe give a good and interesting indication of the predicted
success, as a replicator, of each of the media.
Considering the vinyl record (replicator value
0.14): Its fecundity is rated at 0.5 because of the specialised
equipment required to produce a record. Its fidelity is rated good
at 0.7 when you consider the music quality when a new record is
played on a high fidelity system but its longevity is rated poorly
at 0.4 because vinyl records can wear quickly and can easily be
irreparably damaged.
Looking at the coefficients for the raw MP3 file:
Its fecundity on the Internet is very high at 0.95 because of its
relatively small compressed size and the ease of its practically
free distribution. Being digital, its copying fidelity is good (0.9)
and its small digital size makes long term storage feasible once
it has been copied (0.8). This gives it an overall replicator value
of 0.684.
Now look at the coefficients of the new MP3 file
with PRD field supported
by the distributed rights environment: Its fecundity value (0.7)
drops in comparison with the raw MP3 file (0.95) because of higher
distribution costs in the rights environment (note that I estimate
these costs are still less than obtaining a physical CD (0.45)).
Its fidelity is improved (0.95) because many copies are made from
a master file and its longevity is ensured (0.95) because any lost
files can be replaced from the master through the licence system.
A file that degrades or is inhibited after it
has been copied once such as in the SDMI environment will have a
much reduced fecundity (0.5) and therefore is a less successful
replicator than some of the other formats. (This is obviously the
aim of the SDMI and shows that it will reduce the number of file
copies but I will argue later that this is not the desired result.)
The following table goes on to expand this analysis
over a slightly wider field.
|
Medium vs replicator coefficient
|
Fecundity
|
Fidelity
|
Longevity
|
Replicator value
|
|
Spoken story
|
0.3
|
0.4
|
0.3
|
0.036
|
|
Books
|
0.6
|
0.8
|
0.8
|
0.384
|
|
E-books
|
0.95
|
0.75
|
0.95
|
0.677
|
|
Film cinema
|
0.4
|
0.9
|
0.3
|
0.108
|
|
Film broadcast
|
0.85
|
0.8
|
0.4
|
0.272
|
|
DVD
|
0.45
|
0.95
|
0.9
|
0.385
|
|
Digital video on demand *
|
0.9
|
0.9
|
0.75
|
0.607
|
|
Digital video on demand + PRD
*
|
0.75
|
0.95
|
0.95
|
0.677
|
* Assuming sufficient bandwidth is available in
the future.
First off, if you look at the comparison of vinyl
records (0.14), cassette tapes (0.189), and CD's (0.385) it shows
why CD's have become successful and vinyl records almost obsolete
despite the higher costs involved in producing CD's (more complicated
technology and new equipment required). Following that it shows
why the current rage in MP3 file (0.684) swapping is more successful.
It also emphasises the advantage digital replicators have over the
analogue equivalents and so demonstrates why the digital environment
is going to be 'the future'.
The first table shows that the new MP3 file format
with PRD fields added and supported by rights
and licence offices has a similar replicator value to raw MP3 files.
You might wonder what is the benefit of introducing the new complicated
DRP system. The significant point is
that at least 50% of music in the MP3 format would 'prefer' to take
the new system route, where the product and owner of the product
will be identified. The second point, I would argue, is that as
the new system becomes established its fecundity will improve (costs
come down) and so will overtake raw MP3 files as the preferred route.
In the same way, any environmental pressure that promotes MP3+PRD
reproduction over raw MP3 files, either moral, legal or technical,
would further swing the balance in favour of new MP3's plus PRD's.
Regarding the second table: Assuming portable
reader technology improves, E-books (digital text) will become very
successful replicators and more so if producers were protected in
the new digital rights system. Digital video on demand has the same
promising future and, again, I would argue that if the rights system
were in place the identified version would far out perform the raw
version partly because the costs of local long term storage will
be that much greater.
In the table below I introduce a further coefficient,
the desirability coefficient, that includes a cost factor to obtaining
the product. I consider the product to be a music file distributed
in three formats, CD, SDMI protected product,
and MP3+PRD, and for
each format I compare its distribution against a 'free' MP3 file
containing the same music. The desirability coefficient of 0.1 is
arrived at by assuming 10% of the population who liked that particular
piece of music would pay a reasonable cost to be able own and play
the file and always have a perfect copy available should they loose
their copy.
|
Products
|
Replicator coefficient
|
Desirability coefficient
(cost)
|
Distribution coefficient
|
Distribution %
|
|
CD
|
0.385
|
0.1
|
0.0385
|
5.63%
|
|
MP3
|
0.684
|
1.0
|
0.684
|
94.37%
|
|
SDMI
|
0.428
|
0.1
|
0.0428
|
6.26%
|
|
MP3
|
0.684
|
1.0
|
0.684
|
93.74%
|
|
MP3+PRD
|
0.632
|
0.1
|
0.0632
|
9.24%
|
|
MP3
|
0.684
|
1.0
|
0.684
|
90.76%
|
Note the predicted increase of sales of the PRD
protected product over the other formats under the same market conditions.
Assuming the costs of the electronic MP3+PRD product are less than
any physically distributed intellectual products, such as CD's,
then the purchase cost could be reduced and you could expect even
more sales in the same market. Also, under the Distributed Intellectual
Property Rights system, most of the MP3 files shown in the last
line of the table would in fact include a PRD and so a least the
product would be identified and the creator known even if it was
not a purchased product.
If you were to perform this analysis on other
products which contain information which might be updated regularly
or software which is revised or improved regularly the desirability
coefficient could be much higher and the PRD identified product
would proportionally gain more of an advantage over a non-identified
product.
As I stated earlier, the two fundamental components
of the Distributed Rights System proposed here are the Rights
Office and the Licence Office. These offices reside on the Internet
and work in close collaboration with human internauughts; creators
with the rights office and users with the licence office. This close
collaboration of the human mind, via the body, with the technological
environment has been described by Andy Clark
as 'the cognitive equivalent of Dawkins'
vision of the extended phenotype'. A phenotype is the bodily manifestation
of a genes programming. An extended phenotype is an extension of
the genes influence to things outside the physical body.
Hence, a portion of the Internet environment truly becomes an extension
of the human operators mind and therefore the brain/technology symbioses
allows the Internet to be analysed as an evolutionary system containing
many intelligent individual organisms trading units of information
such as the intellectual products described above. The Offices act
as unique agents for human users and these agents are always available
to act for their hosts. In this way human society is truly extended
onto the Internet.
Dawkins also describes an Evolutionarily Stable Strategy
(ESS), a theory developed by Robert Trivers, involving suckers,
grudgers, and cheats and describes how these societies evolve into
stable states. Suckers are defined as being too trusting and will
continuously give away their services regardless of how often they
are cheated. Cheats will always cheat others given the chance. Grudgers
will retaliate if they are cheated but will quickly forgive and
make their services available again.
Dawkins then describes how some organisms thrive
and others become extinct. A population of grudgers or a population
of cheats are the two attractors of a dynamic differential system
such as this and he goes on to state that a population that stabilises
at the cheat equilibrium is more likely to go extinct. Grudgers
are basically nice guys who play by the rules but will react if
someone takes advantage and they are more likely to become the stable
population. There is selection between ESS's in favour of reciprocal
altruism. The prerequisite of this society is that grudgers
can recognise and remember other individuals and therefore hold
a grudge, or not, when necessary.
Therefore, to extend society's moral codes, particularly
reciprocal altruism, onto the Internet and into the digital age
each individual has a fundamental need for a permanent presence
(or agent) to act on their behalf and be able to recognise other
agents. Hence the need for each individual to have an 'office' in
cyberspace representing their interests. In fact I have proposed
two types of office, one for the provider (rights office) and the
other for the user (licence office), in stead of one generic type
which could handle transactions in both directions. The reason for
the two types of office is two fold; first it seems a natural distinction
(provider and user) and second, it greatly simplifies the structure
of each office and the type of transaction it handles.
I would like to believe that the society in which we live today
is truly altruistic and could be modelled as simply as I have done
above but even if this is not the case I believe this model does
point to the direction which has to be taken: Both suppliers and
consumers have to be represented and each product has to contain
a record of the transaction between the two parties.
Virtual ESS – Digital Stability
The ESS described above defines the physical donation
of services where there is one recipient; once the service is donated
that is the end of it except for the memory of it and the obligation
on the recipient to repay. In the case where the service is traded
immediately for money, goods, or services, the obligation is immediately
repaid.
The donation of an item of information is more
complicated! The initial trade between two parties can form part
of the ESS described above and the offices I have proposed for digital
information can directly aid an honest exchange. The complication
is that the information is not dissipated on exchange, as a physical
service is ‘used-up’, but is available to be passed on any number
of times and the initial creator, who put the work into it, might
well not know of future dissemination. The digital exchange of information
exasperates this situation. As we saw in the section on replication
this information 'wants' to reproduce and spread and does so more
easily in digital from.
In the table below I analyse the different conditions
under which the information or a digital product could be transferred
and the levels of interaction between the creator and the user or
recipient:
|
Information transfer conditions
|
Creator gives permission
for transfer
|
Creator knows of recipient
|
Recipient knows creator
|
Level of interaction
|
|
1
|
True
|
True
|
True
|
A - best case for fair trade
|
|
2
|
F
|
True
|
True
|
B - possibility of fair trade
|
|
3
|
True
|
F
|
True
|
B
|
|
4
|
F
|
F
|
True
|
B
|
|
5
|
True
|
True
|
F
|
A - good case for fair trade
|
|
6
|
F
|
True
|
F
|
B
|
|
7
|
True
|
F
|
F
|
C – never able to trade
|
|
8
|
F
|
F
|
F
|
C -
|
If the creator is always asked for permission
and knows who the product is going to there is no problem, the rules
for reciprocal altruism can be applied. The worst case is if there
is a transfer of a product without the creator knowing it and the
recipient does not know who created it either, under these conditions
no exchange payment can never be made.
An intermediate case is where the creator has
no knowledge of the transfer but the recipient knows who the creator
is. In this case there is always the chance that some will play
the game and pay up. The existence of the PRD, attached to the digital
product, allows for this possibility and would always allow a recipient
to register their own legal copy. Remember, as I have shown earlier,
the information with the PRD is just as likely to spread as the
information without the PRD. There is no penalty imposed on the
PRD identified product.
I should emphasise this point: No environmental
pressure should be applied which would inhibit the copying of a
product with a valid PRD! Even if there are a billion people using
the PRD product without purchasing the rights to it, this is still
a better situation than an equal number of people using a non-identified
product without usage rights. In addition to this, the widespread
distribution of the product is of benefit to society as a whole
and at a minimum probably good for the creators reputation.
An interesting situation arises if each legal
recipient were to become a part owner of the information and receives
a part payment if they passed it on to another known recipient.
In this way reciprocal trade conditions can be spread much further
through the population. This idea is described further in the referral
process in the Business Model's
section.
This analysis also highlights the advantages of
providing information as a service instead of a product. When the
information is part of a service it maintains the one to one trading
relationship between two organisms which is so important. In this
case the DIPR model provides the environment and structure which
records the transfer of rights within the service.
This finally brings me to the end of my argument,
albeit in very general terms, which demonstrates the need for this
complicated system of both Rights Offices and Licence Offices in
the Distributed Intellectual Property Rights system. It is the fundamental
need for organisms who extend their society onto the Internet to
be able to recognise each other, to have their own individual presence,
and know who is playing the game or not. (This need to recognise
one-another could point to the advantage of each individual having
a unique, secure and persistent identification but that is another
project).
Implementing Distributed Intellectual Property Rights
The Distributed Intellectual Property Rights
environment described here is a sophisticated content identification
system which also grants minimum
copying rights to digital objects within the system. As I have
demonstrated above, granting of these copy rights will, overall,
benefit the creator by providing more sales and a wider distribution
of identified content. At the same time it eliminates all the problems
of trying to define a digital manifestation of a product and the
almost impossible task of tracking objects as they flow through
the digital environment leaving footprint copies as they go. It
also avoids some of the proposed, technically expensive and complex,
'big brother' systems where the rights holder continuously controls
and authorises file copying no mater where the user is located.
Current Copyright gives exclusive rights to the creator to use
or authorize others to use their works. This includes rights to
prohibit or authorize copying, broadcasting, performances, translations,
and adaptations. The Distributed Intellectual Property Rights system
does not change this area of copyright law. When the creator releases
their work into the DIPR environment they authorize the unrestricted
copying of that identified digital product on behalf of that identified
user. Note that the PRD
becomes part of the product and the ‘PRD plus product’ becomes a
new unique manifestation of the product. As just copying digital
products for their own sake, with no other rights granted, serves
no practical purpose I propose that issuing the PRD identified product
might also grant the licensee some basic rights
to personal use of the product, such as; read the e-book, listen
to the music, watch the film, read the play (but not perform it
in public), follow the instructions to make something for their
own use (not for profit), or use the software on a non-commercial
basis. In this situation the following conditions might apply:
Unrestricted copying, distribution, and individual
use of the product while it remains in the Distributed Intellectual
Property Rights environment but that is all. The following are some
of the limitations that apply:
- Modifying the intellectual product or
its PRD is not allowed in any way.
- The
product is not allowed to be separated from the PRD.
- The
product, which includes the PRD, can not be traded in any form.
This, I believe, would be a departure from current copyright law
where copyrighted work can be sold-on or lent. This 'first-sell'
article was enacted to promote the dissemination of information.
In this digital age there are not the same problems of distributing
information as there were 200 years ago.
- The content, including PRD, is not allowed
to be broadcast or used for any commercial purpose.
- The
digital product can be converted form one digital medium to another
providing both mediums support the PRD structure and the intellectual
content and its PRD are not modified in the process.
(Obviously the creator/rights owner can authorize any of the
above or other activities but these would be negotiated separately
to the rights granted in the DIPR environment. This is where ECMS’s
would come into their own and provide efficient, automated, access
to a full range of rights.)
Legal treaties should be updated with new norms
to protect artists, distributors, and users who use the new system
and implement penalties for the removal of or tampering with PRD
fields. Note, again, the change in legal priorities when it concerns
digital products under the DIPR’s system:
- It should not be illegal for an individual
to copy the product but it should be illegal to modify the product
or the Property Rights Descriptor without the creators permission.
(Article 12 of the WCT already covers the removal or altering
of electronic rights management information).
- It should also be illegal to sell a product,
or charge for any services related to that product, unless you
are the creator, their agent, or legal rights owner.
Also the 'rights' and 'licence offices' would
need some legal protection against fraudulent use or attack:
- Rights Offices would have a legal responsibility to register only
products which have a legal owner and record only the valid licence
ID's they are given during a transaction.
- Licence Offices would be required to only licence products to
their own registered users and record only the valid product and
rights information which is given to them during a rights transaction.
Licence Offices would not subsequently be allowed to change the
owner of individual products.
- Both offices would be required to hold personal and commercial
information in confidence.
Security – avoid cheats cheating other users.
Security of PRD fields:
- Removal
of PRD from product – This would result in an illegal product
if it was previously part of DIPR system
but, of course, there will then still be the problem of identifying
the product with no product ID. I believe there are already organisations
working in this area so there may be ways of tackling this in
the future. As it becomes the norm to always have a PRD combined
with a product it will become easier to track illegally modified
products. A prerequisite for this situation is that creators giving
away free copies of a product should be encouraged to use the
DIPR system and, in fact, an established DIPR system would provide
incentives for registering a product, even a free one.
- Change of part of PRD – Either of the main
fields of the PRD could have been removed, modified or corrupted.
It would be easily established as a corrupted or illegal product
by checking with the Rights or Licence offices and there would
be the possibility of finding a legal version from the remaining
PRD.
There is a well established legal tradition of protecting patented
and copyrighted materials throughout the world and WIPO has been rapidly extending these rights to cover digital
information in various forms through new international treaties.
It would make sense that WIPO should establish
a negotiated set of treaties for a Distributed Intellectual Property
Rights system with all its new priorities.
The PRD identifiers, especially the Rights Office
identifier, would also play an important role in directing the public
to product metadata and the source of additional rights and, again,
this is where the link to a sophisticated Copyright Management Systems
( CMS ) will be so important.
No transfer of owners of DIPR licensed products
will be allowed. If the rights owner agrees to a change of ownership
of a product a new PRD should be issued in the name of the new user.
If a user wishes to change the 'Office' which holds their list of
licensed products the new Licence Office is bound to register the
same owner and owner details.
There are built in incentives to use the DIPR
system over unidentified digital files which include; reduced number
of viruses transmitted with legally obtained versions, and a route
to obtain replacement or updated versions of the product. There
is also scope to add environmental pressure which will make legal
products with PRD's more successful and therefore more attractive.
Some systems for producing this change is discussed in the following
section on Business Models.
Normally there is a time limit placed on intellectual
property rights but I believe the PRD identification should stay with the
product indefinitely, either as the original existing PRD, or maybe
a better solution would be to have a Rights Office available to
issue free PRD's to products with lapsed copy right status.
The products or information in the Distributed
Intellectual Property Rights system has no need of encryption (encryption
would even be counter productive) but any transfer of quantitive
or descriptive data between two parties should defiantly be protected.
Data which represents money, an identifying signature, exchange
of ID’s for issuing a PRD,
consumption of a physical resource, etc, should be protected against
errors or fraud. I see the development of secure digital payment
systems to be essential for the expansion of the distribution of
digital products and these systems should allow for small
payments which are not handicapped by a fixed minimum transaction
charge or proportionally large commission charge. The potential
for owners/creators to earn many small payments (micropayments)
for many products is part of the principle behind the distributed
trading environment.
The necessity to establish a large set of new
protocols will require a major effort but these are no more complicated
than any of those already in place on the Internet today and certainly
no more complicated than some of the secure digital environments
being proposed today. The following development, testing, and implementation
of software programs to make the system work will also require considerable
effort but the same effort, or more, will be required for any Electronic
Copyright Management System (ECMS) and the
DIPR system would form the basis for all the more extensive CMS's.
A large public awareness campaign will be required to establish
in people's minds the legal and social rights of artists to be paid
for their creativity and work.
There are many other technical issues which would also have to
be considered in order to implement this system. These include;
increased storage and processing for all the new product licences,
an increased number of reliable servers with the capacity to store
large quantities of rights information, and the eventuality of updating
all file structures to include PRD
fields.
DIPR Business models
Following the principles established above in the Theoretical
Approach, any business model working in the Distributed Intellectual
Property Rights (DIPR) environment should look at ways that maximise
the distribution of PRD identified products while promoting the
one-to-one exchange between producer and user. Any digital product
should be looked upon as a replicating unit in the DIPR environment.
Any strategy that attempts to artificially protect a digital product
or limit its distribution, is bound to fail.
Sharing of informational material has always happened and always
will. One of the advantages of the DIPR's system is that it could
enable new revenue models which encourage sharing and paying at
the same time. One way this can work is through a recommendation
or referral process where one user could recommend a product to
another by sending their copy of the Property
Rights Descriptor. When the second user purchases the product
the first user, who can be identified by the licence office identification
in the original PRD, will receive a partial rebate against their
initial purchase.
Discounts on follow-up products: Under this scheme
a second product purchased by the original licence holder would
be offered at a discount. This promotes the one-to-one exchange
which benefits the provider and in this case provides an exchange
benefit to the user.
Providing services which enhance or support a
product will be another major component in the digital age and this
again helps to maintain the close relationship between the creator
and the user. Examples might be:
- Provide free storage and fast access for legal PRD products.
- Continuously upgrading or improving the product.
- Responding to individual requests for additional information or
new variations.
- Subscription library service.
Rapid implementation of Electronic Copyright Management
Systems to provide all the additional licensing requirements. Ideally
ECMS's should run in parallel with the DIPR system and should all
adopt a common set of standards and protocols but in any event the
DIPR system would identify the ECMS just as readily as it identifies
the creator or other product metadata.
The establishment and
running of the new Rights Offices will also provide new business
opportunities and the need for more Internet servers and databases.
Some of the new opportunities might be:
- Selling licence services. Professional secure
services will be worth a premium.
- Running free licence services paid for by advertising
or product distribution.
Conclusions
from Distributed Intellectual Property Rights discussion
The Distributed Intellectual Property Rights (DIPR) system offers
a model for handling intellectual property in a digital environment.
Through the introduction of Rights
and Licence offices and the definition of the Property Rights Descriptor (PRD) field,
which then becomes part of a digital product, it creates a virtual
environment which allows people to exchange intellectual products.
For many this proposal will be counter intuitive
as it challenges some of the traditional principles for protecting
intellectual property and turns on their head many of the efforts
to limit the distribution of information and creative products.
The digital products of the future should be packaged with information
which identifies the source of the creativity not with ciphers which
try to bottle-up the flow.
Digital objects are so easily copied in the digital
environment (in fact in many active computer or network systems
the product is being continuously copied from one electronic storage
device or memory to the next) that any object released into the
digital environment has to be given minimum copying rights. This does not mean that
the structure or content of this digital manifestation is allowed
to be changed or its identifiers modified.
While allowing the free flow of information and the ability to
trace the creator the Distributed Intellectual Property Rights
system, with its dual independent ‘office’ structure, limits the
amount of personal information which needs to be divulged by any
of the users of the system.
The inclusion of the Property
Rights Descriptor fields with these digital products will be
an additional overhead and the Rights Office structure an added
complexity to the Internet environment but it is these enhancements
which will protect the value of intellectual property in the future.
The value rests in the creativity of the artist not in a single
copy of a digital file.
In the past the “idea work” could be associated
with a physical product, which could be more or less regulated,
and a tariff was added to cover the creative content. In today’s
Internet age the reproduction costs of digital products are almost
insignificant. Add to this a huge reduction in reproduction times
and it becomes almost impossible to police the buying and selling
of digital products under the old model. The Distributed
Intellectual Property Rights system shifts the onus on society
back to rewarding creative work directly rather than via the intermediate
production process.
Basic use – Basic rights
I am not sure if there is a legal term for this
type of use or a definition in copyright law but what I see as ‘basic
use’ is the personal use and only the personal use of a product
by someone who has purchased a legal copy. E.g. read an electronic
book, show the film, or play the music. It does not include any
rights to use the product commercially or in public or to reuse
or resell the product. Any additional rights would have to be negotiated
separately.
Clark
Andy.
Professor of Philosophy and Cognitive Science
Natural
Born Cyborgs? by Andy
Clark
CMS
Copyright Management System (See: Electronic Copyright Management System ECMS)
Dawkins
Richard
The Selfish Gene, Oxford University Press 1976,
ISBN 0-19-286092-5.
- Memes – Page 192.
- ESS and reciprocal altruism – Page 183.
DOI
Digital Object Identifier developed by the International DOI Foundation. The DIO is an opaque string which provides a persistent identifier
of intellectual property enterties.
Digital
Product
A digital manifestation of an intellectual creation.
(See also: Product)
DIPR
Distributed Intellectual Property Rights – A system
for identifying copy rights in complex electronic environments.
Quicker, cheaper, no forms, no shops, the thing
to do, instant gratification…..
ECMS
Electronic Copyright Management System. See WIPO document Electronic Rights Management and Digital Identifier Systems
(acmc1_1.doc) for an overview of ECMS.
Handle System
The Handle System technology, developed by the
CNRI, provides a global name service for digital objects. For full
details see http://www.handle.net/
Memes
- See: Richard
Dawkins for original definition.
- See also: Meme
Central
- In this discussion I relate Memes to a creative
piece of work or intellectual property. Any one meme could have
many different manifestations and there can be multiple copies
of any particular manifestation especially when we are considering
digital manifestations.
Micropayments
For more information on micropayments see w3.org/ECommerce.
For an interesting discussion on micropayment systems see an article
by Brad Templeton entitled
'Microrefunds
and the "Don't Pay" button'.
Minimum
copying rights
For a digital object to exist in en electronic
environment it needs, at least, one electronic image of itself and
probably many images to be a viable entity. A digital object under
the DIPR system is given ‘minimum copying rights’ which allow it
to be copied as many times as is necessary to make it available
the legal user.
Physical Product
A physical item incorporating a manifestation
of an intellectual creation. Note that a CD or DVD is an example
of a physical product but they also contain a digital product and
can be treated as a digital product in the DIPR system.
Product
A manifestation of an intellectual creation which
in many cases will be a work in the literary or artistic domain
which is protected by copyright.
Property
Rights Descriptor (PRD)
A structured collection of identifying information
add to any digital product. This information would include, at a
minimum, Rights and Licence
Office identifiers. The PRD field could be extended to include
product identification, a product description, and any other useful
information. The collected ID fields would provide a unique identification
for an item of digital information which would allow the creator
to be identified if they wish and the user of the information to
demonstrate their rights to use it.
See Structure of the Property Rights Descriptors for
more detailed information and proposed structures of the identification
fields.
SDMI
Secure Digital Music Initiative
A random sample, or samples, of the original product
compared with the copy being checked. The samples should be sufficiently
large to confirm that the two copies are statistically likely to
be the same product without comparing the whole product.
User
Any person or organisation which is benefiting
from a product. (e.g. listening to music, gaining information or
pleasure from a text, having a software product work for them,…)
WCT
WIPO Copyright Treaty.
WIPO
World Intellectual Property Organization
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